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Power Assure Named a 'Cool Vendor' by Leading Analyst Firm

Vendors Selected for the 'Cool Vendor' Report Are Innovative, Impactful and Intriguing

SANTA CLARA, CA -- (Marketwired) -- 05/15/13 -- Power Assure®, Inc., a leading Software Defined Power solutions provider for data centers, today announced it has been included in the list of "Cool Vendors" in the "Cool Vendors in Data Center Infrastructure Management, Power and Cooling, 2013"(1) report by Gartner, Inc. The report identifies emerging vendors whose products are designed to help Infrastructure and Operations (I&O) leaders and data center managers resolve the rapid rise in data center heat density, and better manage energy consumption in the data center.

The "Cool Vendor" list is a regular report that Gartner issues to identify technology that is innovative, enables users to do things they could not do before, is impactful and has been found to be intriguing by analysts over the past six months. Power Assure enables dynamic energy management within a data center, and across multiple data centers.

According to Pete Malcolm, president and CEO of Power Assure, "Data centers suffer outages more than 50% of the time because of power problems. Most mission critical applications today run 24/7 with no maintenance windows. Power and cooling is a significant often overlooked factor in determining application reliability. With Power Assure EM/4 software, data center managers can deliver a truly software defined data center by abstracting the facility infrastructure from the physical equipment to run it. 'Software-Defined Power' allows data center operators to shift an application to the data center with the most reliable and cost efficient power source at any given time and therefore ensures the ultimate reliability of the application. We believe that being recognized by Gartner as a cool vendor in our marketplace is more affirmation of the value our software delivers to customers."

Power Assure EM/4 software provides actionable, real-time and historical insight into power utilization and other key performance indicators (KPIs) for the data center, along with the tools to analyze, optimize and automate energy efficiency while improving service reliability and performance levels in the data center. PAR4 is an energy efficiency rating developed by Power Assure and tested by Underwriters Laboratories (UL) to accurately measure server power usage on a transaction per watt basis.

(1) Gartner Cool Vendors in Data Center Infrastructure Management (DCIM), Power and Cooling, 2013 by Henrique Cecci, Jay E. Pultz, April Adams, Federico De Silva, John R. Phelps, Kevin Knox, Rakesh Kumar, Simon Mingay, April 30, 2013.

Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Power Assure (
Power Assure is a leading developer of Data Center Infrastructure and Energy Management software for large enterprises, government agencies, and managed service providers. Power Assure's solutions provide visibility, intelligence, analytics and automation to help CIOs, IT directors, and facilities managers optimize capacity, service levels, and power consumption within and across data centers. Headquartered in Santa Clara, CA, the company is privately held with funding from ABB Technology Ventures, Dominion Energy Technologies, Draper Fisher Jurvetson, Good Energies, Point Judith Capital, and a grant from the Department of Energy. Power Assure partners include ABB, Cisco, Dell, IBM, In-Q-Tel, PARC, Raritan, UL and VMware.

Power Assure is a registered trademark of Power Assure, Inc. All product names and references remain the trademarks or registered trademarks of their respective owners.

Beth Winkowski
Power Assure
Phone: 978-649-7189
Email: Email Contact

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