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SANTA CLARA, CA -- (Marketwired) -- 08/29/13 -- Power Assure®, Inc., the leading Software Defined Power solutions provider for data centers, today announced it has been named a 2013 Emerging Technology vendor by UBM Tech Channel's CRN Magazine in the Data Center category. The annual list highlights hot tech startups making an impact on the channel and impression on the tech industry as a whole. These up-and-coming technology vendors have recently introduced a new product or technology that is not only innovative, but generates the high margins solution providers require in today's competitive marketplace.

Power Assure develops Software Defined Power solutions that further reduce the risk of outages by matching the IT application load level to the most reliable and cost effective source of power at any given time. Power Assure's patented Software Defined Power implementation brings together application monitoring, IT management, DCIM and power measurement, adding enterprise scale automation, analytics and market intelligence to produce the first truly integrated solution on the market. Software Defined Power has the potential to reduce energy consumption by 50% or more by powering down unnecessary idle servers, and powering them back on in response to application demand. While delivering the ultimate application reliability Software Defined Power pays for itself entirely within a year based on the energy savings alone.

"Power Assure is honored to be recognized by CRN Magazine for our contribution to the channel and technology innovation," said Pete Malcolm, president and CEO, Power Assure. "We are focused on delivering software that not only monitors data center performance, but also provides analytical tools to improve efficiency, along with a sophisticated automation system that links IT, facilities and operations to increase utilization up to 80% while providing higher application availability."

"Any technology vendor can claim to offer innovative products and groundbreaking technology, but only a select group can truly impact the marketplace with their offerings," said Robert Faletra, CEO, UBM Tech Channel. "The companies named to the 2013 Emerging Vendor list offer solutions that deliver as promised while creating the high margins that solution providers demand. We congratulate all the vendors for their commitment to delivering technological innovations that map to the needs of the dynamic channel market."

The vendors that make up the CRN Emerging Technology Vendor list were founded in 2007 or later, and have revenue under $1 billion. To view the list and read the editorial accompaniment visit www.CRN.com. The list is also featured in the August issue of CRN magazine.

About UBM Tech Channel
UBM Tech Channel, a UBM company is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With more than 30 years of experience and engagement, UBM Tech Channel has the unmatched channel expertise to execute integrated solutions for technology executives, managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. To learn more about UBM Tech Channel, visit us at http://www.ubmchannel.com. Follow us on Twitter at http://twitter.com/UBMTechChannel.

About UBM llc
UBM llc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently. For more information, visit www.ubm.com.

About Power Assure (www.powerassure.com)
Power Assure is the leading developer of software-defined power solutions for large enterprises, government agencies, and managed service providers. Power Assure's solutions provide visibility, intelligence, analytics and automation to help CIOs, IT directors, and facilities managers optimize capacity, service levels, and power consumption within and across data centers. Headquartered in Santa Clara, CA, the company is privately held with funding from ABB Technology Ventures, Dominion Energy Technologies, Draper Fisher Jurvetson, Good Energies, Point Judith Capital, and a grant from the Department of Energy. Power Assure partners include ABB, Cisco, Dell, IBM, In-Q-Tel, PARC, Raritan, UL and VMware.

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Power Assure is a registered trademark of Power Assure, Inc. All product names and references remain the trademarks or registered trademarks of their respective owners.

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Contact:
Beth Winkowski
Power Assure
Phone: 978-649-7189
Email: Email Contact

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